Personal Project
DuoList
A feature integration between Duolingo and Spotify to improve long-term engagement
DuoList (like playlist) is a conceptual feature integration between Duolingo and Spotify born from my personal experience.
It leverages Spotify's vast music library and Duolingo's learning engine to create an experience for both music lovers and language learners, promoting meaningful engagement with both platforms and enhancing long-term user retention.
DuoList (like playlist) is a conceptual feature integration between Duolingo and Spotify born from my personal experience. It leverages Spotify's vast music library and Duolingo's learning engine to create an experience for both music lovers and language learners, promoting meaningful engagement with both platforms and enhancing long-term user retention.
- Discover and add songs you like from Spotify's daily mixes to Duolist playlist
- A single-tap opens Duolist in practice mode
- Song is broken into digestible bits (chorus, verse) to make practice easier
- Work on pronunciation and receive instant feedback in practice mode
Past thesis research and expert interviews insights highlight the joy and connection speaking a language brings to learners and native speakers.
... once the novelty effect wears off, the gamification elements cannot compensate for the design decisions prioritizing... passive receptive skills (listening and reading) over active productive skills (speaking and writing)
- Shortt, M. et al. (2021) ‘Gamification in mobile-assisted language learning: a systematic review of Duolingo literature from public release of 2012 to early 2020’
I started my process with a sketch of the user flow focusing on creating a fun experience.
Additionally, the initial wireframes closely resembled Duolingo's current learning experience interactions but that failed to capture the essence of singing a song. I referred to Karaoke app designs such as Smule and StarMaker as well as the iOS Voice Memos app and Camera app.
With DuoList, both platforms could offer a joint subscription deal that turns casual users of both platforms into committed, long-term subscribers!
Value for Spotify: Unlock deeper engagement with global catalog while introducing artists to new audiences
Value for Duolingo: Gain the sticky, meaningful learning experiences emphasized in their handbook
Value for Users: Finally bridge the gap between passive listening and active learning
